Legal
Privacy Policy
Effective 18 May 2026
This Privacy Policy explains how Adbot ("Adbot", "we", "us") collects, uses, stores and shares personal information when you visit adbot.co.za or use the Adbot tracking platform (collectively, the "Service"). We comply with the Protection of Personal Information Act, 2013 (POPIA) and, where applicable, the EU General Data Protection Regulation (GDPR).
1. Information we collect
- Account information: name, email address and Google account details you provide when signing in or connecting Google Analytics, Google Tag Manager or Google Ads.
- Property & tag configuration: read and write access to the GA4, GTM and Ads resources you authorise so we can audit and publish changes on your behalf.
- Support content: messages, attachments and screenshots you submit through support tickets or email.
- Usage & device data: IP address, browser type, pages viewed, referrer, and interactions with the Service, collected via the cookies and tools described in section 3.
2. How we use your information
- To provide, operate and improve the Service.
- To authenticate you and connect the third-party Google services you authorise.
- To respond to support requests and communicate service updates.
- To measure site performance, diagnose issues and prevent abuse.
- To comply with our legal obligations.
3. Cookies & tracking technologies
We use cookies and similar technologies on the marketing website and the platform to understand how visitors and customers use the Service. You can accept or decline non-essential cookies via the cookie banner shown on your first visit, and revisit your choice at any time by clearing the adbot.cookieConsententry in your browser's local storage.
| Tool | Purpose | Category |
|---|---|---|
| Google Tag Manager | Loads and manages the analytics tags listed below. | Essential |
| Google Analytics 4 (GA4) | Measures page views, sessions and conversions so we can improve the Service. IP addresses are truncated by Google before storage. | Analytics |
| Microsoft Clarity | Captures aggregated session recordings and heatmaps to help us identify usability issues. Input fields are masked by default. | Analytics |
| Authentication cookies | Keep you signed in to the platform. | Essential |
Analytics cookies are only loaded after you accept the cookie banner. Essential cookies are required for the Service to function and are not gated by consent. For more information on how Google and Microsoft process this data, see the Google Privacy Policy and the Microsoft Privacy Statement.
4. Sharing your information
We do not sell your personal information. We share it only with the operators we rely on to run the Service — including Google (GA4, GTM, Ads, Sign-in), Microsoft (Clarity), and our cloud hosting and email providers — and where required by law. Each operator processes data subject to its own privacy terms and our written agreements with them.
5. Data retention
We retain personal information for as long as your account is active, and for a reasonable period afterwards to meet our legal, accounting and dispute-resolution obligations. Analytics data is retained according to the default retention settings of GA4 and Microsoft Clarity.
6. Your rights
You have the right to access, correct, delete or object to the processing of your personal information, and to withdraw consent at any time. To exercise these rights, email hello@adbot.co.za. You may also lodge a complaint with the Information Regulator of South Africa.
7. Security
We apply appropriate technical and organisational safeguards to protect personal information against loss, misuse and unauthorised access. No internet transmission is entirely secure, so we cannot guarantee absolute security.
8. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be communicated through the Service or by email. The "Effective" date above will be updated accordingly.
9. Contact
Questions about this Privacy Policy can be sent to hello@adbot.co.za.
See also our Terms & Conditions.